Less = More

– Mies Van Der Rohe

Digital trends change faster

than the seasons.

Clarity has stood the

test of time.

Hello and a very warm welcome to The Minimalist. Expect 300-500 word snippets brought to you by the team behind OBC Digital, Birmingham’s brand-led, digital-first marketing agency. Find out more about us here.

Each week we set some time aside to take stock of an aspect of design and entrepreneurship that we feel needs that little bit more attention. From unsung heroes to ultimate triumphs, from food, to fashion, to fonts.

July 12, 2018

Opheem. By Aktar Islam.

June 13, 2018 in Uncategorized

Yu-Chen Wang

I'm sitting in York's, at the IKON. There are two plates of Arabian buttered eggs on the table, a filter coffee (mine, half-full) and an untouched cafe americano for Taiwanese…
Read More
May 17, 2018 in Uncategorized


When Gerry Sondh got his first Sony Walkman, aged nine, that's when everything changed. "I had this crappy one before," he says, sipping espresso, "but then my parents got me…
Read More
May 14, 2018 in Uncategorized


David has actually been cutting hair since the age of eighteen. He admits that in England, men-only barbershops used to have quite a dodgy reputation. 'You wouldn't just walk-in and…
Read More
The Minimalist Subscription

With one article per week, we celebrate the clever and the effective.

Get clarity: subscribe.